Since 2004 COTRI has been providing trainings, consultancy, marketing and strategy development for companies, destinations and organisations around the globe. COTRI ANALYTICS provides quantitative data.
All services are customised according to the specific needs and recommendations of the customer, relying on decades of experience as well as the long-standing cooperation with reliable partners.
TRAININGS: In cooperation with the Meaningful Tourism Centre and the China-Africa Meaningful Tourism Partnership offline and online trainings are offered for the tourism source market China, empowering companies and organisations to develop and adapt products and services to the new demand structure of the Chinese international tourism source market and its different segments.
The trainings are offered on introduction level as well as for specific kinds of tourism, special interest, regional and demographic market segments and if feasible also for Chinese living in the destination.
CONSULTANCY: How to attract Chinese visitors, how to make them happy, how to earn money and brand value in the process? There is no single answer to these questions, however, there can always a match found between the unique offers of a company or destination and the demand structure of some part of the Chinese source market.
Mass-market group travel to major destinations and attractions and the concentration on sightseeing and shopping are for the majority of the Chinese outbound travellers a thing of the past. This offers new opportunities for destinations and activities beyond the “must-see” and “must-do” lists of pre-pandemic times.
MARKETING: In cooperation with Tangting Electronics Ltd. based in Nepal and with experienced partners in China, COTRI is providing the right kind of marketing using the ubiquitous Chinese Social Media. The right stories told in the right way on the right platform can put through the clutter and reach those audiences interested in what COTRI customers have to offer.
Tourism Fairs need to adapt to AI and other developments. Nevertheless, participation in Chinese travel fairs like GITF in Guangzhou and BITLF Beijing International Tourism and Lifestyle Fair is still an important instrument to establish and nourish business relations with the Chinese market. COTRI is organising relevant meetings during and after the fairs with tour operators but also with other travel partners like universities, chambers of architects, medical doctors associations, Porsche driver clubs, football fans etc.
STRATEGY DEVELOPMENT: Successful work with China is a marathon, not a sprint. A strategy with clear aims and goals, however also with the necessary level of flexibility to react to the fast-changing situation in China, is necessary to keep course towards a sustainable and profitable engagement. Meaningful Tourism tools provide also for the Chinese market the SMART KPIs needed to define, measure, refine and implement the strategy jointly developed.