COTRI China Outbound Tourism Research Institute has for more than 20 years served the global tourism industry and tourism organisations and administrations worldwide, helping to attract Chinese visitors and to deliver high-quality sustainable and profitable services to them. COTRI is a non-profit organisation within the Meaningful Tourism Centre Ltd., based in London (UK) and headquartered in Kathmandu (Nepal) with partners in China and around the world.
COTRI was founded by Prof. Dr. Wolfgang Georg Arlt FRGS FRAS in 2004 in Germany and has worked on all continents for national and regional governments, destination management organisations and destination marketing organisations on international, national, regional and local level, for tourism and hospitality service providers including attractions and transportation companies, hotels and resorts, retailers, media companies, tour operators, fair and conference organisers and many more.
COTRI is offering consulting, trainings, strategy development and conference organisation and organises since 2004 the CTW Chinese Tourist Welcome Award.
COTRI publishes books and other publications including the free COTRI Weekly Editorial.